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Guidelines for how to choose the right ESP for your email marketing campaign

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Choosing the right ESP for the email marketing campaign is the most difficult task to undertake for an email marketers. Yet, one can make the process easy by understanding the key factors required to choose the right one, matching the need of the campaign. Email service provider (ESP) run the email marketing services on their optimized servers which are particularly organized for this purpose. The internet service provider are not the same like your regular ISP. In fact if you try to send the bulk emails from your ISP, chances are your campaign can be interfered with. The regular ISP do not allow the bulk email sending, therefore you may face certain kind of action against the campaign. ESP provide the reports for the email campaign in details- email open rates, success rates, and click through rates. It also reports about the subscribers who behaved on your CTA. The good reporting with the details is necessary to measure the adequacy of the email marketing campaigns. In fact m...
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Here’s why should you include video in the emails & How to do it?

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To make your content viral, adding videos to it is the best way. Videos have become now the most trending element among the bloggers, top brands and also now in the emails. Customizing the emails with the images is still prevalent though; adding the videos results in the increase in engagement and open rates of the emails. Why there is so much emphasis on the videos? How does it help to influence the audience in the better way? Videos are considered as the quick medium of communication in the marketing, therefore it is logical to add in the emails. It will give the audience the impression of the brand, therefore, increase the brand awareness along with high conversion rate is definite. Well, as an email marketer, it is important to look at the facts with the statistics for why does the videos in the email matters? According to the statistics, adding the video in the email will lead to 19% increase in its open rate and 50% increase in the click-through rates. Well, that’s defin...
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These 6 email marketing ideas has the lasting impact on the customers

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There are certain things that we human do not like to repeat it- whether it is clothes or the email marketing strategy. Even after the course of time, when you repeat the email marketing strategy, the chances are you might be able to hunt the new users/ subscribers for your campaign, yet your regular customer will demand something new from you. It is always not possible to come with some new marketing strategy but as an email marketer, we always will have a way to create the long lasting impression on the customers. On an average a person receives 124 emails per day. This the small percentage of the 200 million emails sent on the daily basis across the world. Emails have now become the primary source of communication for the brands with the customers. It is 40 times more effective than the social media. It does not matter what the numbers are saying, all we can conclude is email is important for the business to earn better profits for the long run. The ways of doing the em...
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